We started dry-hopping, and it snowballed into a full-on Powder Day. Notes of citrus, stone fruit, and melon pile high in a blizzard of lupulin powder.
Another reason to raise a Powder Day IPA: from February 1–22, we’re matching donations made to our longtime partner Protect Our Winters, aka POW. Founded by snowboarding legend Jeremy Jones, POW helps protect outdoor places and the environment through outreach, advocacy and policy engagement.
We double dry-hopped the beer, and now we’re doubling your generosity*.
*Up to $25,000 total
From February 1–22 2022, we’re matching your donations to Protect Our Winters (POW). We’ll close it out on February 22 with a virtual party — POWDER DAY! — featuring screenings of adventure films and live athlete Q&A, including snowboarding legend and POW founder Jeremy Jones. This special Powder Day is free, but it’s limited to the first 1,000 registrants. Claim your spot!Join the Party
Leap waist-deep into hops with new Powder Day IPA. It’s piled high with lupulin powder and double dry-hopping cranks up the depth and complexity, stacking layers of fruity notes: citrus, mango, pineapple, and stone fruit.Play Video