SIERRA NEVADA FENDS OFF THE COLD WITH BRAND NEW "SNOWPACK"
Chico, CA—October 1, 2014—Sierra Nevada Brewing Co. filled its third and final seasonal mixed 12-pack of the year with beers that ward off winter’s bite. Aptly named, Snowpack features two brand new beers and two steadfast recipes. The variety pack starts heading to distributors this week and will be available through January 2015. Whether harnessing the comfort of coffee or borrowing a little bit of summer from the Southern Hemisphere, Snowpack helps uplift those hunkering down for the storm.
"This mixed pack is a fun cross section of our brewery, a bit of a timeline" said Ken Grossman, Sierra Nevada’s founder. "I remember roasting malted barley in my own kitchen in the early days of Porter, and today we’re using coffee to create really complex flavors. I took road trips in the 70s to get my hands on Cascade hops, and here we are teaming up with friends in Australia who are growing new and exciting varieties. Snowpack shows how fun of a ride craft beer continues to be."
As Snowpack makes its way into stores, folks can track down the variety pack using Sierra Nevada’s Beer Locator. The brewery is dialing in its 2015 lineup, which will weave in a fourth seasonal variety 12-pack to fill the calendar with even more diversity for craft drinkers.
About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.
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