Many of you have asked if we will be brewing a fundraiser beer to support Camp Fire relief efforts. The answer is a resounding “yes.”
We are proud to announce the upcoming release of Resilience Butte County Proud IPA. We will be brewing Resilience on Giving Tuesday, November 27 and donating 100 percent of the beer sales to the Camp Fire Relief Fund. In addition, we are also asking every brewer in America to brew Resilience and do the same.
I’m sending a letter to brewers across the country, inviting them to join us in this effort. We are working with malt, hop and yeast suppliers to provide raw ingredient donations to all participating breweries, that sign up prior to December 7, and are asking those breweries to donate 100 percent of their sales to the fund, as well.
We know that the rebuilding process will take time, but we’re in this for the long haul. Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.
Thank you to every Sierra Nevada employee across the country for your support; we’ll get through this together.