Introducing Friends of the Family

Published on January 7th 2026 by SNBC

Become a Friend of the Family and join our new exclusive beer club.

In 2026, we’re launching a new, exclusive Sierra Nevada beer club that is crafted for people who want access to limited releases, barrel-aged rarities, and our best-kept secrets. If you’re looking for something beyond the standard beer experience, we’d love to give you a seat at our table. Welcome to Friends of the Family. 

This new club has been years in the making. This is where we share our rarest beers with our closest friends—beers made for our private cellar, not the grocery store. This is where stories are told, and laughs are had. Where private experiences allow our family to raise a glass with yours. And where we show our gratitude for decades of shared traditions together. 

You’ll receive six unique beers, bottled only for Friends of the Family, for your exclusive pickup at either our Chico, CA or Mills River breweries. These special offerings have been quietly under development by our brewing team and our owners. With each drop, you’ll take home three bottles—one to drink, one to share, and one to cellar for a special occasion to come. 

You’ll also receive six of our highly limited new Trip in the Woods beers. Highlighting our barrel-aging program, these beers are all-new, each with a special focus. We’ll include three bottles of each Trip in the Woods beer with your drop, too. 

36 bottles, 12 different beers. 

But there’s more: private experiences, exclusive merchandise, family discounts—the list goes on. Discover all the benefits that come with being a Friend of the Family at sierranevada.family.

Join Today