Heavy on hops, that was always the brewery plan. So in 1980, we loaded Pale Ale up with Cascade—a new hop at the time named after the mountain range—and the intense aromas of pine and citrus sparked the American craft beer revolution.
When we first ordered labels in 1980, this funky rainbow showed up. The colors were off, but we lacked the cash for another print run. Thankfully, the beer is what mattered, and Pale Ale launched hops to stardom. As part of our 40th anniversary, we’re dressing Pale Ale in its original look. Available April-July.Ken's Thoughts On 40
After prohibition, American beer declined for decades. The brewery count shrank from thousands to less than 100 by the late 1970s. The beers you could find were dull, so a few thirsty rebels out West took up their own experiments in fermentation. Among them, our founder Ken Grossman used a new US-grown hop, Cascade, to help transform stateside flavor. Today, there are more than 6,000 American breweries making the most adventurous beers in the world.
They’re ready for any adventure. Pack some cans on your next trip.
Show us how you #EnjoyOutdoors