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A Craft Original

Pale Ale

It changed tastes, made hops famous, and brought an industry back from extinction. That’s a hard-working beer.

Find It Nearby Drizly

The Details

Heavy on hops, that was always the brewery plan. So in 1980, we loaded Pale Ale up with Cascade—a new hop at the time named after the mountain range—and the intense aromas of pine and citrus sparked the American craft beer revolution.

“Your favorite brewer’s favorite beer.”

– First We Feast



Two-row Pale, Caramelized malts






Ale Yeast

Brewing is as much art as science, and all beer specifications and raw materials are subject to change at our brewers' creative discretion.

Celebrating 40 Years In Retro Style

For A Limited Time

Retro Label: Wrong Goes Right

When we first ordered labels in 1980, this funky rainbow showed up. The colors were off, but we lacked the cash for another print run. Thankfully, the beer is what mattered, and Pale Ale launched hops to stardom. As part of our 40th anniversary, we’re dressing Pale Ale in its original look. Available April-July.

Ken's Thoughts On 40
5.6% Alcohol by Volume
38 Bitterness Units
13.3° Original Gravity
2.8° Finishing Gravity
175 Calories
14.3g Carbohydrates
1.9g Proteins

Craft Beer’s


Some Restless Rebels

After prohibition, American beer declined for decades. The brewery count shrank from thousands to less than 100 by the late 1970s. The beers you could find were dull, so a few thirsty rebels out West took up their own experiments in fermentation. Among them, our founder Ken Grossman used a new US-grown hop, Cascade, to help transform stateside flavor. Today, there are more than 6,000 American breweries making the most adventurous beers in the world.

Make It Yourself

Pale Ale Bratwurst

Pinched for time? Poach some brats in Pale Ale. This one-skillet meal is loaded with soaked-in-everything flavor.

Get the Recipe
Enjoy Outdoors

Pale Ale in the Wild

They’re ready for any adventure. Pack some cans on your next trip.

Show us how you #EnjoyOutdoors

Pale Ale

Homebrew Recipe

Our roots are in homebrewing, so have fun making 5 gallons of your own.

See Recipe
Protect the Wild

Take Back Our Trails

Let’s clean up our favorite trails and rivers, making sure our go-to spots stay healthy. We’ve pledged 1,000 miles each year. Will you add a few more?

Make a Pledge