Heavy on hops, that was always the brewery plan. So in 1980, we loaded Pale Ale up with Cascade—a new hop at the time named after the mountain range—and the intense aromas of pine and citrus sparked the American craft beer revolution.
Pale Points is a Sierra Nevada loyalty program that rewards Pale Ale fans and consumers 21+ years old! Depending on your state of residence, you can earn points by redeeming your Pale Ale purchases, interacting with games, quizzes and surveys, or you may be able to enter an ultimate SNBC contest giveaway.Start Collecting!
After prohibition, American beer declined for decades. The brewery count shrank from thousands to less than 100 by the late 1970s. The beers you could find were dull, so a few thirsty rebels out West took up their own experiments in fermentation. Among them, our founder Ken Grossman used a new US-grown hop, Cascade, to help transform stateside flavor. Today, there are more than 6,000 American breweries making the most adventurous beers in the world.
They’re ready for any adventure. Pack some cans on your next trip.
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