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Pale Points

Score Summer Gear!

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UPDATE 10/15/22
Thank you to everyone who participated in the Sierra Nevada Pale Points program! If you have any questions please email rewards@avidinc.com.

What is Pale Points?

Pale Points is a Sierra Nevada loyalty program that rewards Pale Ale fans and consumers 21+ years old! Depending on your state of residence, you can earn points by redeeming your Pale Ale purchases, interacting with games, quizzes and surveys, or you may be able to enter an ultimate SNBC contest giveaway. See more details regarding your state’s Pale Points options below.

What can I redeem my Pale Points for?

Pale Points can be redeemed for one-time-use-only discount codes to our online retail store only. Pale Points cannot be redeemed at our physical gift shops or restaurant, or for packaged beer purchases. Discount codes do not cover shipping costs. You can also redeem Pale Points for exclusive, limited-quantity items from our partners at YETITM, OSPREYTM, and ENOTM Hammocks. These items are only available via Pale Points and can only be redeemed within the Pale Points website. NOTE: ALL EXCLUSIVE LIMITED QUANTITY ITEMS HAVE BEEN CLAIMED.

Yeti cooler
YetiTM Cooler
Osprey backpack
OspreyTM Backpack
Eno Hammock
EnoTM Hammock

When can I earn Points? And when do I have to redeem by?

You can start now! Once you register, you can start earning Points. The Pale Points promotion begins at 12:00AM EST on April 1, 2022 and ends at 11:59PM EST on September 30, 2022.

Do I have to buy Pale Ale to earn Pale Points?

This depends on your state of residence. In certain states you can earn points by buying Pale Ale, but in other states you can only earn Pale Points by interacting with our fun quizzes, games, and surveys. Our simple-to-use website will guide you to the right experience when you enter your state of residence.

How much are Pale Points worth?

For those who can redeem Pale Ale purchases, your package size will determine the amount of points you earn. For instance, a six-pack is 6 Pale Points, while a twelve-pack is 12 Pale Points. See legal rules for more details.

PURCHASE-NOT-REQUIRED STATES:

RESIDENTS OF: ALABAMA, HAWAII, INDIANA, MAINE, MISSOURI, NORTH CAROLINA, NEW JERSEY, PENNSYLVANIA, SOUTH DAKOTA, TEXAS, UTAH, VIRGINIA, WISCONSIN

If you reside in the states above, please note that you can earn Pale Points by interacting with our fun games, quizzes and surveys.

RESIDENTS OF: CALIFORNIA & MINNESOTA

If you reside in California or Minnesota, you can enter each monthly for a chance to win an ultimate Sierra Nevada summer swag giveaway. Each month we will be choosing a winner that will receive one of our limited-quantity partner items, such as a YETITM cooler, OSPREYTM backpack, or ENOTM Hammock.

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