It starts with a spark.

For a young Ken Grossman, it was visiting a friend’s house and seeing curious glass jugs — bubbling, aromatic, alive. Simple ingredients, as if by magic, turning into beer. Ken saved for a homebrewing kit, and the adventure began. Sierra Nevada started with a spark. Find yours, and chase curiosity into the unexpected.

Spark your curiosity

Collage of 4 images with can of pale ale

We Started Out Scrappy. Real Scrappy.

On a hand-built brewhouse, pieced together from old dairy equipment, we started making beers that forever changed the course of American craft brewing. If your quest feels crazy, remember that crazy-good isn’t far off.

A Toast to the
Tinkerers Dreamers Creators

Rebecca Rusch

For so long, a bike was a means to finish first. But riding into the unknown shifted Rebecca’s mindset; two wheels can travel the world, break down barriers, and build up the greater good… Read more

Jeremy Jones

Beyond the resort boundaries, up mountain paths never explored — that’s when snowboarding became transcendent for Jeremy. And protecting that POW means fresh activism in Washington… Read more

Jeremy McGhee

Off-road handcycles gave Jeremy newfound access to the great outdoors — freedom he wants for others. So he’s in the wilderness, mapping the trail data, revolutionizing adaptive sports… Read more

Robin Van Gyn

Play it safe — find the job, buy the house — or shred the tallest peaks? Robin chose to ride in the face of expectations, empowering female athletes of all walks to be their true selves… Read more

JoJo Roper

In his family’s iconic surf repair shop, a young Jojo saw the ocean’s adventure, and its power, in each broken board. Being a restoration master pairs well with riding the world’s biggest waves… Read more

Kevin Espiritu

Intrigued by gardening, but squeezed in a condo, Kevin gave hydroponics a try. The plants thrived, his passion flourished, and an Epic community can now grow anything, no matter where they live… Read more