For a young Ken Grossman, it was visiting a friend’s house and seeing curious glass jugs — bubbling, aromatic, alive. Simple ingredients, as if by magic, turning into beer. Ken saved for a homebrewing kit, and the adventure began. Sierra Nevada started with a spark. Find yours, and chase curiosity into the unexpected.
On a hand-built brewhouse, pieced together from old dairy equipment, we started making beers that forever changed the course of American craft brewing. If your quest feels crazy, remember that crazy-good isn’t far off.
Share your spark, inspire more curiosity. Tag your photos on Instagram with @SierraNevada and #SparkYourCuriosity for a chance to be featured on our social.